Step 1
If you don’t have a GTM account, follow the steps to create one. Otherwise, log in and proceed from step 5.
- Start Google Tag Manager.
- Create an account on GTM.
Step 2
- Enter an Account Name and select the Country for the account.
- Enter the Container name and select the container type.
- To create your container, click Create and agree to the Terms of Service.
Step 3
- Check the ‘I also accept the Data Processing Terms as required by GDPR’ box.
- Click on Yes to proceed.
Step 4
- Copy and paste the first part of the container tag immediately after opening the <head> tag of your website.
- Copy and paste the second part of the container tag (iframe) immediately after opening the <body> tag of your website.
Step 5
Go to your Workspace and select Tags.
Step 6
Click on the “New” button
Step 7
Name it “Seers Cookie Consent”, then click on the tag
Step 8
Click on “Discover more tag types in the Community Template Gallery”
Step 9
Search “Seers” and then click on “Seers CMP & Cookie Banner”
Step 10
Click Add to workspace.
Step 11
Select Add to include it in your GTM installation.
Step 12
- GCM V2 is implemented by default in consent settings—no manual setup is needed.
- Once you click, you’ll be taken to a new screen Tag Configuration with these settings already applied. You just need to add CDN Link and Data Key.
Step 13
To get the value of both input fields:
- Login to your Seers account and click on "Cookie Consent".
Step 14
- Select the domain and then click on "Get-code"
- You'll see the following screen with Data Key and CDN Link.
- Copy both from here.
Step 15
Now enter the copied key and link on the Tag Configuration page as shown in the picture.
Step 16
After adding script, it should look like this.
Step 17
Now, to adjust the regional settings, click on Consent Settings By Default.
Step 18
In the dropdown menu, click on Add Settings.
Step 19
After clicking, a new sidebar will appear with various options.
Step 20
Go to the last option named Regions in the sidebar.
Step 21
As per the Global Data Privacy Regulations, some states do not require prior consent, so default blocking does not apply there. So, you need to add the following list to the Regions section.
US-AL,US-AK,US-AZ,US-AR,US-CA,US-DC,US-FL,US-GA,US-HI,US-ID,US-IL,US-IA,US-KS,US-LA,US-ME,US-MA,US-MI,US-MS,US-MO,US-NV,US-NM,US-NY,US-NC,US-ND,US-OH,US-OK,US-PA,US-SC,US-SD,US-UT,US-VT,US-WA,US-WV,US-WI,US-WY,AF, AX, AL, DZ, AS, AD, AO, AI, AQ, AG, AR, AM, AW, AU, AZ, BS, BH, BD, BB, BY, BZ, BJ, BM, BT, BO, BQ, BA, BW, BV, BR, IO, VG, BN, BF, BI, CV, KH, CM, CA, KY, CF, TD, CL, CN, CX, CC, CO, KM, CG, CK, CR, CU, CW, CZ, DJ, DM, DO, CD, EC, EG, SV, GQ, ER, SZ, ET, FK, FO, FM, FJ, GF, PF, TF, GA, GM, GE, GH, GI, GL, GD, GP, GU, GT, GG, GN, GW, GY, HT, HM, HN, HK, IS, IN, ID, IR, IQ, IM, IL, CI, JM, JP, JE, JO, KZ, KE, KI, XK, KW, KG, LA, LB, LS, LR, LY, LI, MO, MG, MW, MY, MV, ML, MH, MQ, MR, MU, YT, MX, MD, MC, MN, ME, MS, MA, MZ, MM, NA, NR, NP, NC, NZ, NI, NE, NG, NU, NF, KP, MK, MP, NO, OM, PK, PW, PS, PA, PG, PY, PE, PH, PN, PR, QA, RE, RU, RW, BL, SH, LC, MF, PM, WS, SM, ST, SA, SN, RS, SC, SL, SG, SX, SB, SO, ZA, GS, KR, SS, LK, KN, VC, SD, SR, SJ, CH, SY, TW, TJ, TZ, TH, TL, TG, TK, TO, TT, TN, TR, TM, TC, TV, UM, VI, UG, UA, AE, UY, UZ, VU, VA, VE, VN, WF, EH, YE, ZM, ZW
Step 22
After adding the list, click Add to save these changes.
Step 23
Then, choose a Trigger to fire the GTM tag.
Step 24
Select the option Consent Initialization-All Pages.
Step 25
Click the Save button to save the tag.
Step 26
Click the Submit button to submit the GTM tag.
Step 27
Add the version name and description of the tag, then click the Publish button, and your GTM tag will be published.
Step 28
Now to add Seers Trigger to Non-Google Tags, click on Triggers.
Step 29
Click on New to create a trigger.
Step 30
Name that trigger as Seers AI Trigger.
Step 31
After naming the trigger, click on Trigger Configuration.
Step 32
On click, a sidebar will open with various options to Choose Trigger Type.
Step 33
Scroll down the options and Choose Custom Event.
Step 34
Name the custom event as seers_consent.
Step 35
After this, click Save to apply all the changes.
Step 36
Now open the Tags bar and add the Seers Trigger to all non-Google Tags. This includes any custom tags or tags that initially fire without conditions. For Example, select any non-Google tag like Hubspot.
Step 37
Click on the Edit icon in the triggering section.
Step 38
Click on the + icon to add a trigger.
Step 39
A sidebar will appear with all the triggers; select Seers AI Trigger.
Step 40
Click on Save.
Step 41
Now, click on Advanced Settings.
Step 42
Then, click on Consent Settings and select Require additional consent for tag to fire.
Step 43
After this, a new option, Ad Required Consent, will appear. Select that and add GCM State according to the table given below:
| Google Consent Type | Seers.AI Consent Type | Purpose |
| Ad_storage | Marketing | To enable advertisement cookies. |
| Analytics_storage | Statistics | To enable analytics cookies. |
| Functionality_storage | Preference | To enable functional cookies for website functionality and settings. |
| Personalization_storage | Preference | To enable functional cookies for user personalization. |
| Security_storage | Necessary | To enable necessary cookies for website security and protection, user UI preferences, etc. Such cookies do not require consent. |
| Ad_user_data | Marketing | To enable advertisement cookies to set consent for sending personal data to the Google core platform service. |
| Ad_personalization | Marketing | To enable advertisement cookies to use data for ad personalization, such as remarketing. |
Step 44
Click Save to apply all these changes, and you are all set.
Step 45
Now, repeat the steps 29-37 to add the Seers AI Trigger to all non-Google Tags.